MUMBAI: Starcom India has bagged the media planning and buying rights for cab aggregator Ola for both traditional and digital media. The mandate is for both India and the international markets where Ola plans to expand such as Australia.

Starcom North managing director Deepak Sharma said, “Ola was impressed with our strategic planning skills, led by the human experience approach, as also with our strong data and analytics-led capabilities. They are on an incredibly exciting journey and we look forward to being a part of their growth and expansion plans.”

Ola senior director marketing Mudit Shekhawat said, “We are excited to partner with Starcom. Their teams were able to demonstrate strong insights on the category and brought in fresh ideas and thinking on the brand. Their expertise in integrated communications strategies and smart execution will help in further consolidating our leadership in this industry. We are excited to work with them.”

Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent, and quick service fulfilment. With over 8,00,000 vehicles and a million driver partners, Ola is building mobility for billions across 110+ cities with 14+ unique categories.

Starcom is the human experience company. Starcom has partnered with the leading brands including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media. Starcom India handles clients such as Dabur, Jet Etihad, Fiat Chrysler, Mars, AirBnb, Oppo and the entire regional AOR for AirAsia performance marketing.