Mumbai, 6th January, 2006 It couldn't have been a better way to see off 2005- a year that has seen Star Gold deliver some of the biggest hits of the year, and attract attention for its innovative marketing and programming initiatives. The back-to-back premieres of 'Khullam Khulla Pyar Karenge' & 'Kyaa Kool Hain Hum' enabled Star Gold to grab the lion's share of the eyeballs on New Year's Eve - in the process relegating the Zee Cinema premiere of 'Dil Jo Bhi Kahey" to a no show!

Star Gold's double whammy has demolished Zee Cinema's mouch touted slot Shaanivaar Ki Raat- Amitabh Ke Saath with Star Gold grabbing a 5.7 channel share, Max following with 4 and Zee Cinema a distant 3rd with 3.4.

Comments Ajay Vidyasagar, Executive Vice-President, Marketing, Star India Pvt. Ltd, " All of our premieres this year have been extremely well received by the audiences. The New Year's Eve success proves once again that Star Gold's strength at showcasing premieres - with not just the highly awaited 'Kya Kool Hain Hum' doing well but also 'Khullam Khulla Pyar Karenge'. It was of course a very conscious decision to premiere two comedy titles back to back, as it's a genre that can cut across audience segments. At Star Gold, we are confident that this start will be bettered with every coming month in 2006."

With the line-up of great premieres & titles coming up-Paheli in January, Maine Pyaar Kyun Kiya in February, Sarkar in March, it looks certain that the Star Gold success story that has started in 2005, will continue in 2006 as well.