MUMBAI: Broadband portal Sifymax is providing World Cup updates in five different languages - Hindi, Kannada, Tamil, Telugu and Malayalam.
This initiative is an attempt to enhance the reach and the accessibility to the Fifa World Cup available in "our national language and other south based languages", according to an official release.
Besides providing Fifa updates on sify home page www.sify.com, the language channels have also been linked to the city channels namely, www.sifymax.com, www.bangalorelive.in and www.samachar.com.
Sify Limited VP Surya Mantha said: "Further to providing exclusive highlights and special video footages on FIFA World cup 2006, we are excited to go that extra mile to give more privilege to football lovers by providing them updates in 5 different languages. This includes our national language further enhancing the accessibility of the game nationwide.