Scot M. Safon is joining the CNN News Group as senior V-P of marketing. The announcment was made by president and COO of the CNN News Group Jim Walton. Safon will be responsible for the marketing and promotion of the 34 CNN News Group networks and services. He will remain based in Atlanta and report to Walton. He is scheduled to begin with CNN next month.

Safon comes to CNN from Turner Network Television (TNT) where he served as senior VP of marketing since 1996. In this capacity, he was responsible for all marketing efforts on behalf of TNT, including network branding, consumer and trade advertising and the marketing and promotion of individual programming events, series and franchises.

Walton said: "Scot's broad experience, exceptional creativity and leadership skills as well as his demonstrated commitment to excellence will boost the marketing and promotion activity of the News Group to a new level."

Safon joined TNT in December 1991 as director of advertising. He has supervised the development of campaigns on behalf of some of the most-watched and most-honored original films in cable history, including George Wallace, Nuremberg, Pirates of Silicon Valley.