MUMBAI: Sahara Media Group, which includes Sahara’s electronic news channel bouquet of national and regional channels, Rashtriya Sahara editions of Hindi newspapers, as well as Rashtriya Roznama editions of Urdu Newspapers are undergoing strategic and structural changes in terms of content, technology, branding and distribution. Under the process, the group has hired Shri Alok Nair as a Chief Commercial Officer. Shri Nair will contribute in evolving an effective commercial strategy for the Media network. Shri Nair comes with a strong experience in the field of Media broacasting of about two decades with Bennet & Coleman Group, Network 18 and Bloomberg TV India in the past.
On the ongoing changes, Guardian of the Sahara Media Group, Mr. Abhijit Sarkar said, “There is an evident change in media consumption habits, which needs to be understood, apprehended and calibrated to. We are confident that the current strategic changes undertaken the present team at Sahara Media Group will help in better leveraging the depth of our network along with notching up scales to current and future requirements of the viewers.”
Sahara Media Group, CEO & Editor In Chief of Mr. Arup Ghosh, said, “ Sahara Media group is one of the biggest full play media house in the country that cater to regional & national audiences through all mediums - Print, Digital & Broadcast. The group has always remained an Indian hallmark in terms of its technological investments and has one of the widest news gathering or dissemination network. With changes emerging in the entire space of news gathering, dissemination, analysis, presentation and consumption, we are on the path of reinventing ourselves and reclaiming the position, which we deserve, based on our intrinsic strengths. The last few months we have been focusing on content revamp and very soon our viewers will see an energized sharp product. Shri Alok Nair has joined the team and will work on evolving a robust sales and marketing strategy plus contribute towards creation of a robust marketing and branding strategy. We welcome Shri Alok Nair on board and are sure that his experience and skills will help us in achieving our goals.”
