NEW DELHI: News channel Zee Rajasthan decided to refresh its  look and bring vigor to its content along with some exemplary new shows.

The channel is being relaunched for a visually pleasing aesthetic with new and vibrant colors, keeping a fresh and energetic approach of delivering news, and new shows in the schedule to cover all new dimensions. The new shows include Mera Desh, Mera Pradesh a 12 PM bulletin where equal focus will be given to both regional and national news, Khabar Rajasthan which is a 9 AM show and will contain all the important news from the state, 2 Ka Dum a 2 PM afternoon show which will be completely focused on national news with regional importance, 8 Ka Attack, an 8 PM Prime Time debate show, and Desh Humara, a 9 PM bulletin where two anchors will deliver news of the state, nation, and the world.

Zee Media CEO & editor-in-chief Purushottam Vaishnava said, “In Rajasthan, Zee Rajasthan streams everywhere from houses to government buildings. It is due to our factual reporting and ability to give unbiased news to the people of the State. This trust has kept us reigning in the No 1 spot for over an year now. In fact, Zee Rajasthan was recently awarded for Best Prime Time Show at ENBA 2020 as well. We felt that it is time for us to look within ourselves and make certain alterations to keep up with the changing times and go beyond expectations with a pleasing visual presentation and the new shows to keep our viewers updated with the happenings in their nation and around the world.”

Zee Media chief revenue officer Manoj Jagyasi said, “Zee Rajasthan being viewers No. 1 choice has the control of one-third of the market share for over a year and at the same time advertisers made us a channel with the maximum number of clients in the market.  I would like to thank our advertisers for having faith in us.  Through the relaunch of Zee Rajasthan, we will also bring the opportunity to provide customised solutions to our clients making the platform more robust and innovative for the associating brands.”