MUMBAI: The Republic TV double exit poll show that was aired on 19 of May starting 4 pm set a new record in terms of traction and engagement witnessing a dramatic spurt leading to 19.8 million watch minutes. By way of reference, during the Karnataka Election Exit Poll, the overall English news genre (which is a set 6 TV channels) together achieved 13.5 million watch minutes. Similarly, during Gujarat State Election Exit Poll the total watch time of English news genre was 12.1 million minutes across BARC measured TV homes.
The double exit poll on Republic TV also managed to engage a wider audience on social media. The hashtag #RepublicExitPoll recorded a whopping 221 million impressions, with 23.7 K tweets within a few hours. This generated an immediate and widespread engagement on the digital space across 14 countries and 23 states in India including - National Capital Region, Maharashtra, Karnataka, Andhra Pradesh, Tamil Nadu and Uttar Pradesh recording deepest engagement.
“News and sports categories have been the driving force for video consumption across AVOD Platforms. News is here and now and video news access across devices makes Republic TV the most accessible news brand. Our teams have worked hard on building capacity and technology to offer a native user experience with Ad Serving (SSID) capability. The demographic profile across our own platforms is extremely young with 60 per cent of the audience under the age of 35. We are extremely confident that this will build a yet another strong platform for advertisers to reach the younger, aware, informed and engaged audiences,” said Republic Media Network group CEO Vikas Khanchandani.
Republic TV has successfully translated its leadership on broadcast to digital by creating a huge presence across all smartphones in the country through an extensive distribution across large OTT platforms, telco OTT apps and OEMs.
In terms of its expansion, the channel has capitalised the growing consumption of news video across mobile devices which has propelled it to reach out to a wider audience that can consume content on the go. Republic Media Network has partnerships with several key OTT platforms like Hotstar, Jio TV, Zee5, SonyLIV, Vodafone Play, OLAPlay, Mi TV, Samsung My Galaxy, PayTm, YouTube and JustDial thereby having the capability for delivering rich content to a vast audience. Republic TV has built the technology back end to provide its viewers a premium HD feed, with zero buffering time. Republic TV has also integrated a server-side ad insertion capability thereby offering advertisers the vehicle to reach these discerning viewers across devices.
Republic Media Network conducted a first of its kind – a double exit poll with action-packed live analysis from CVoter and Jan Ki Baat.
