MUMBAI: Raghav Bahl and Ritu Kapur led Quintillion Media, has invested Rs 4 crore in an angel round in Youth Ki Awaaz, a media platform for the youth to address some of the world's most pressing issues - through thoughtful opinions and reportage.

Kapur will join the board of the Youth Ki Awaaz parent – YKA Media Private Limited. BMR Advisors acted as transaction advisors to Quintillion Media and Novistra Capital acted as transaction advisors to Youth Ki Awaaz.

Youth Ki Awaaz is a completely crowd-sourced digital media company, which aims to break the top-down, one-way approach of traditional media, making news creation and dissemination a collaborative/community led model. The platform's approach to media is founded on the idea that public opinion is the new superpower, and that the media can do more to engage the current generation. From analysis and opinions on politics, to the latest on art and culture, Youth Ki Awaaz is a smorgasbord of personal stories, issue-centric writing and rights based interventions. The website receives over a million readers a month, and has contributions from over 30,000 writers from across India and the world.

Youth Ki Awaaz founder Anshul Tewari said, “The last one year has seen a sudden rise in digital news and opinion platforms. With millions of dollars pouring into new startups, the growth is phenomenal. However, similar to traditional media, digital media too seems to be veering away from being people-focused. YKA on the other hand is a completely people driven digital media platform. With veterans like Raghav Bahl and Ritu Kapur on board as partners, we feel both privileged and excited to start a new and even more adventurous phase in pushing this generations opinions to the front. The capital will be invested in expanding our team, tech and business model.”

The Quint co-founder Ritu Kapur added, “We were impressed by the idea conceived by Anshul and the team in creating Youth Ki Awaaz. In a short period of time, they have managed to carve a niche for themselves in the digital media space by creating a people driven digital media platform. We find their content to be high on both appeal as well as quality, which is a fine balance to strike. We are confident that they will continue to grow to greater heights in the coming future.”