BANGALORE: Radio Mirchi today inaugurated their new office and studio in Bangalore. Youth icon John Abraham was the guest of honor and spoke to Mirchi listeners on air. Thereafter, he interacted with his fans who were selected through a contest and invited to the studio for a tête-à-tête with the actor.

In a little over 100 days, Radio Mirchi has become one of the leading radio stations in Bangalore with a steadily increasing loyal listener base. As per the latest Car Tracks conducted by, IMRB, Radio Mirchi has over 50 per cent market share, claims an official Radio mirchi release.

Entertainment Network (India) Limited (ENIL) MD and CEO AP Parigi attributes the success of the station to "delivering programmes that are relevant to the people of Bangalore. This is a station for Bangaloreans - speaking their language and touching upon their day to day lives."

Radio Mirchi 98.3 FM, a part of the ENIL, was launched in Bangalore on 28 April 2006.