MUMBAI: Seems like Radio City 91 FM, the private FM radio station backed by Star, is gearing up to supersede competition.
As a part of its programming initiatives, the radio station will launch 16 new programmes - covering family drama, humour, action, mystery, suspense, horror and infotainment shows, besides regular broadcast of Hindi Bollywood music - starting Monday.
Knowing the pulse of the audience, the radio station has decided to lap up two popular TV soaps Kyunkii Saas Bhi Kabhi Bahu Thi and Neena Gupta's Saans , which will be broadcast at 11 am and 11.30 am from Monday to Thursday. A company release announces, that all the new programmes will be aired in Mumbai, Delhi, Lucknow and Bangalore.
Among the other shows, 91 FM will air a half-hour interactive murder thriller, Apradhi Kaun. The thriller will have main protagonists Rahul and Tina dig up evidences against various crime cases. To make the programme more audience-friendly, the radio station will invite people to call them up and solve the cases for the detectives. Another thriller that promises to be scary fare is Darr.
As a part of its Bollywood specials, 91 FM will also launch a half-hour programme Rahein na Rahein Hum, which will pay a tribute to film stars and movies. In the show, script-writer and lyricist Javed Akhtar will take listener through the making of Bollywood classics and talk about Hindi cinema.
A one-hour daily retro-special, Flashback will revive Bollywood memories, with a heavy dose of trivia, facts, interviews and vox-populi. Return Ticket, a countdown show will be a two-hour programme, showcasing 15 hits of a year gone by.
The radio station's comedy line up include Jholmaal, Angrezi Talking, Hakka Bakka, Wholesale Gudgudee and Hum Bolega-The Sajid Khan Show.
Jholmaal will be a show about strange inventions, their benefits, drawbacks and conveniences. In Angrezi Talking, Hindi language expert Ved Prakash Murari will give an insight on speaking English. Hum Bolega will have Khan cracking non-stop rib tickling jokes.Finally, Wholesale Gudgudee will be a pot-pourri of humour.
Among 91 FM's infotainment programming will be women specific programmes like Meri Saheli and Sheela. For the love struck, the radio station will broadcast Love Guru, an interactive show.
The Bangalore based radio station however has some special programmes exclusively for its Bangalore audience. Among the good ones is Brunch with the Boss - a talk show that profiles Bangalore's leaders in an exclusive, first-hand, insightful and informative manner, the release states.
With such innovative line-ups, Radio City 91 FM certainly seems to be tough competition for other FM stations. However, it has to be seen how the audience take to 91 FM's new initiatives.
