NEW DELHI: Radio City 91 FM has announced the launch of "Radio Awards for Public Service" on the theme "Educate the Girl Child" in association with the Amity School of Communication.
 

Radio City 91 FM will invite advertising agencies to send in entries on the public service theme. From all the entries received, the jury will shortlist the top three. The winning entry will be picked in an on-air contest from three top entries which will be aired on Radio City 91 FM between 6 - 12 November. A panel of judges comprising eminent people from the corporate, advertising and media industry will adjudge all the entries received.

The three best judged entries would qualify for the final round. In the final round, these three entries would be aired on Radio City for a week and listeners asked to vote for the best of the three. The entry and advertising agency that produces the winning 30-second Hindi promos on 'Educate the Girl Child' and gets the maximum number of votes will be awarded the trophy for the best radio public service announcement at a ceremony at the Hyatt Regency Hotel in New Delhi on 16 November, according to an official release.

Speaking about this initiative, Radio City COO Sumantra Dutta said, "It is solely due to the wide reach that radio can play a vital role in spreading awareness among the masses. In tune with this philosophy, Radio City 91 FM has taken this initiative to reward public service on radio. In doing so, we are inviting organisations to be a part of the team that sensitises the masses about the plight of the girl child and create awareness on this issue."

The panel of judges comprises Head IMC Communications Nikhil Nehru, JWT Senior Creative Director and Associate Vice-president Anuja Chauhan Alva, Sanskriti School Principal Gauri Eashwaran, WHO Consultant Ambika Srivastava, Population Council Sr. Programme Associate Dr Shireen Jejeebhoy.