MUMBAI: Prasar Bharati CEO Shashi Shekar Vempati announced today that DD India is going high definition. From October 3, the channel will be available in HD. The broadcaster had ventured into the HD arena with DD National and DD News back in 2017.
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Minister of information & broadcasting Prakash Javadekar congratulated both Prasar Bharti and Doordarshan officials on the launch.
DD India is available in 146 countries all over the globe. It is an English news channel service which also airs programmes for the Indian diaspora and those interested in all things desi.
Prasar Bharti’s decision to push aggressively into the HD playing field is a welcome, if belated, move. Most private broadcasters in India had spun off HD cousins of their standard definition channels more than a decade ago. And internationally, most pubcasters have started experimenting with the 4K format. One Indian broadcaster, TravelXP, has in fact already launched a 4K channel internationally. Whereas in Japan and parts of Europe, TV shows are being test--transmitted in 8K by public broadcasters.
