MUMBAI: 10 Pakistani entertainment channels have been imposed with a fine of PKR 1 million each by Pakistan Electronic Media Regulatory Authority (Pemra) for violating the code of conduct by airing excessive foreign content.

According to a document issued by the Ministry of Information, Broadcasting and National Heritage, the local channels have been caught with airing excessive Indian content from the prescribed Pemra limits, thus violating the code of conduct and code of advertising.

The channels that have been held include: Hum TV, Oxygen TV, Play TV, Kohinoor Entertainment, TV One Entertainment, NTV Entertainment, GXM Entertainment, Jalwa Entertainment. While private TV channels of the country have been authorised to air only 10 per cent foreign content and 60 per cent of that 10 per cent should be Indian or other content and 40 per cent of the 10 per cent may be English content, the channels in Pakistan have been found to flout that rule.
Apart from the Rs 1 million fine, the TV channels have also been issued warning letters to desist from such practice in future.