MUMBAI: Wegener which provides equipment for US television, audio and data distribution networks worldwide has announced receipt of an order from Nielsen Media Research for the development and manufacture of the new Wegener SpoTTrac Encoder.

The encoder addresses the industry's need for improved broadcast verification and commercial tracking services. Nielsen Media Research provides television audience measurement and related services, worldwide. A division of Nielsen Media Research, Nielsen Tracking Services (NTS) is a syndicated offering for advertising agencies, advertisers, public relations companies, broadcasters, producers, and non-profit organisations.

NTS leverages the Nielsen technology network to capture any video content that airs on television. The service is available to companies that wish to more accurately track their commercials and video content, and manage campaign performance.

The encoder is a turnkey workstation that will encode both the audio and video of television commercials, Public Service Announcements, and other spots with Nielsen Media Research content identification information as they are being produced and distributed.

The tracked data will be collected and integrated into Nielsen Tracking Service's reporting and performance management tools.