MUMBAI: English news channel NewsX has tied up with international publisher, The Economist, to launch a weekly show called The Economist. Launching on this Saturday at 2:45 pm, while the show is packaged and produced by NewsX, The Economist will provide the content.
The show will provide comprehensive analysis of global news from The Economist. It is spread over two segments,Politics This Week and Business This Week, which gives a concise commentary on the socio political stories and the key global business developments of the week.
INX News chairperson Indrani Mukerjea says, “Our new weekly news programme, The Economist, is an initiative to fulfill our objective to provide complete and a global perspective on news from across the spectrum. We see the launch of this programme as the beginning of a long term association with The Economist."
The Economist aims to provide the audience with a comprehensive wrap up of the week’s political and business developments from across the world.
“The Economist generates a substantial amount of audio and video stories through its global network and resources. Our two leading video titles Politics This Week and Business This Week have a strong audience loyalty. These two titles have been packaged by NewsX into an exclusive weekend news programme of international quality,” adds The Economist India associate publisher Suprio Guha Thakurta.