Mumbai: News18 Bangla redefined the essence of this festive season with a campaign celebrating the resilience and power of women. Launched during Durga Puja and continuing through the festive season, this initiative highlighted the significance of Nari Shakti beyond the traditional five days of festivities. Every day, viewers were treated to fresh and engaging content that emphasized the significance of women's strength, weaving stories that resonated deeply with the spirit of the festival.
The campaign aims to draw parallels between the divine strength of Maa Durga and the exceptional spirit of women from various walks of life, emphasizing their strength, resilience, and valuable contributions to society. The campaign featured content that embodied the spirit of Maa Durga in everyday women professionals such as doctors, journalists, advocates, and teachers, who have overcome challenges through their extraordinary efforts. The impactful campaign was also featured in Ads of the World, further showcasing its innovative approach and reach.
The campaign will culminate with News18 Bangla’s upcoming flagship event, the prestigious ‘Dashobhuja Awards’ ceremony, which aligns closely with the campaign’s overarching theme. This event will honour ten extraordinary women from remote areas of West Bengal who have made remarkable contributions without being in the limelight. The awards will recognize the accomplishments of women who have carved their path in their respective fields and achieved significant milestones.
The campaign holds special significance in light of the socio-cultural landscape of West Bengal, where women’s empowerment and gender equality have become focal points. To further amplify the narrative, News18 Bangla has gathered insights from renowned personalities in West Bengal, sharing their thoughts on the impact of the campaign.
Madison World VP Samrat Mukherjee said “This festive season, News18 Bangla's campaign to celebrate women of all professions is a true tribute to the spirit of Goddess Durga – strength, courage, and resilience! By highlighting the achievements of women in various fields, News18 Bangla is helping to break down barriers and create a more inclusive world. Such campaigns play a vital role in shaping our society by challenging stereotypes, promoting gender equality, and empowering women to pursue their dreams. May this festive season be a reminder that women are the embodiment of Shakti, and their success is worth celebrating!”
