News Nation Network has taken another step towards expansion of its portfolio of news channels. The latest entrant from the house of News Nation Network is News State Madhya Pradesh-Chhattisgarh. A regional Hindi News channel specifically programmed for the audience of MP/CG.
The uniqueness of channel lies in fact that it delivers news with a new outlook incorporating the pride, views, outlook ,problems and solutions of the inhabitants of these states. The channel presently goes with the theme of “ Khabren Naye Nazariye se”. With a strong network of reporters and news providers the channel aims to cover almost every part of these states. BARC data for Wk33’18 shows that it has already displaced strong channels of the state like Bansal News, India News MP/CG, Sadhana News MP/CG.
The programming of the channel is designed to cover all aspects of daily local news. Its programming mix comprises of speed news, special programs, political debates and discussions, general bulletins, reporter led stories etc.
Speaking on the occasion ,the Editor-in-Chief of the network Mr. Sanjay Kulshrestha said
“ The two states of Madhya Pradesh and Chhattisgarh can be well seen as a crucible of vibrant learning, where people, even politicians and those in public life, have a strong yearning for excellence and they even respect their critic as a teacher and a torchbearer. If Madhya Pradesh is a state adorned with a mix of mythological and scientific fervor, the younger Chhattisgarh has been bestowed upon with the best of the tribal innocence and a rich and thriving natural habitat. News State MP/CG brings to the fore front the uniqueness of these states through pure news , right from the hinterland to the much sophisticated urban centers, I am sure that News State MP/CG will touch new heights in times to come .”
The network’s revenue head and President -Sales & Marketing, Mr. Abhay Ojha commented
“ MP/CG is the heart of the Hindi Speaking Market , about 15 % of National Hindi news viewership comes from this region which is almost equal to that of Delhi, Mumbai & Kolkata combined, it indicates to a higher news consumption in these markets , since News State MP/CG serves news with a highly localized content keeping in view the dynamics of national news environment as well its sure to become popular among viewers here. From the revenue perspective both the states have good potential in terms of tourism, education , real state , heavy industries and start-up as well. In the first week itself ,we have displaced some of the established players in terms of viewership .In spite of existing competition we feel confident to achieve good revenue figures. The marketing campaign for the channel is under process and you will soon see this on the ground ”.
News state MP/CG is widely distributed across all major MSOs of MP & CG including DTH platforms of Airtel TV and Tata Sky. Its noteworthy to mention that the network’s National Hindi News channel “ News Nation” had already positioned itself amongst Top 5 channels in the Hindi News genre while its regional news channel of Uttar Pradesh & Uttarakhand , News state UP/UK has remained No.1 since its launch.
