MUMBAI: The news broadcast industry has been complaining about its aches and pains in the face of shrinking ad revenues courtesy competition and the rise of digital for some time now. With a new dispensation in charge at the ministry of information broadcasting in the form of minister Ashwani Vaishnaw, and prime minister Narendra Modi at the helm of the country, a delegation from the News Broadcasters & Digital Association (NBDA) led by its president, Rajat Sharma, called on the two leaders to share the industry’s woes with them.
The delegation informed Modi about the industry’s health broadcast, constraints, problems, and challenges faced in the era of digital revolution which was severely impacting and affecting the growth of the ‘news’ genre.
The other members of the delegation were News 24 chairperson-cum-managing director Anuradha Prasad Shukla, TV18 Broadcast managing director Rahul Joshi, TV Today Network vice-chairperson & managing director Kalli Purie Bhandal, ABP Network director Dhruba Mukherjee, Zee Media advisor Anil Kumar Malhotra, NDTV director Sanjay Pugalia, Eenadu Television director I. Venkat, Sun TV managing director R Mahesh Kumar, Bennet Coleman & CEO news broadcasting business COO Varun Kohli and NBDA secretary general Annie Joseph.