MUMBAI: The Election Commission (EC) of India has sought a reply from the Ministry of Information and Broadcasting (MIB) on the sudden launch of NaMo TV, which was later renamed as Content TV, last week.

Two political parties, Congress and AAP have raised the matter with the EC questioning its launch especially after the model code of conduct before elections came into force. AAP’s legal cell, in its letter to EC, also raised the question that who would monitor the content of the channel. Neither Content TV nor NaMo TV find a mention in the list of permitted satellite TV channels on the MIB website.

After undergoing a test run for several months, the channel went live as NaMo TV. The channel had no formal launch and there isn’t any information in the public domain about its ownership.

The channel appears to be an extension of the popular NaMo app that contains information about Prime Minister Narendra Modi's welfare schemes and other activities. NaMo TV airs programmes related to the Prime Minister, his speeches and government ads. Even BJP social media handles have been tweeting asking viewers to tune in to the channel. The channel is available on Videocon d2h, Dish TV, Tata Sky at 302, 770, and 512 respectively. It also has a picture of the Prime Minister as its logo.