Feature films seem to getting the better of television software production houses.

The latest to bite the 70 mm bait is Creative Eye, which is producing its first ever feature film. To go on the floors in a couple of months, the flick will be a social film. While the concept has been in the pipeline for some time now, the details regarding the cast and crew are yet to be finalized, says Creative Eye executive director Wg Cdr D Dass.

The production house currently also has a 3D mythological feature film in the works, but is awaiting the required effects from overseas companies, he says. "Films are the natural corollary of TV serials," Dass explains the company's foray into the world of films. TV serials however will continue to remain Creative Eye's forte, with a slew of fresh shows scheduled to start on old faithful Doordarshan post October 2002. Also in the planning stage is 'Super Kid', a 3D serial that will a first on Indian television. The show however is still in the 'experimentation' stage, says Dass.

Creative Eye's library comprises of nearly 1,500 hours consisting of mythological serial, film based serials, socials, comedy, suspense thrillers and talk shows, valued by Price Waterhouse at Rs 340 million. The company also holds multiple telecast rights for three to five years of approximate 72 Hindi feature films, which can be re-cycled on all Doordarshan terrestrial channels .