MUMBAI: Movies and events channel Max is back with its flagship on-ground activity Gully Cricket. Launching on 7 September, the initiative will kick off the channel's promotional activities around the big ticket cricket property ICC Champions Trophy.

Max brand ambassadors Mandira Bedi, Sameer Khan and the mascot Tiger Deewana will visit the cities of Hyderabad, Nagpur, Kolkata, Mangalore, Visakhapatnam, Coimbatore, Amritsar, Ahmedabad and Lucknow between September 7 and September 30, 2006 to take the cricket fever from the lofty stadiums to the dingy bylanes.

The fifth edition the Champions Trophy, which is being played in India for the first time, is scheduled for October 2006.

Commenting on the return of the promotional initiative, Max business head Albert Almeida said, "Cricket is not only for the select few rolling their arms and swinging their bats in the parks and fields. It is our national passion and there's no greater fun than playing the game on the streets. And with our Max icons for company, I am sure Gully Cricket will make everyone go deewana all over again."

Gully Cricket schedule

Nagpur 7 September

Kolkata 10 September

Mangalore 15 September

Visakhapatnam 17 September

Coimbatore 20 September

Amritsar 23 September

Ahmedabad 26 September

Hyderabad 28 September

Lucknow 30 September