MUMBAI: Lakshmi Narasimhan, who recently resigned as national director for GroupM’s Central Trading Group (CTG), which is the centralized buying unit of all the agencies of GroupM, is joining Raghav Bahl's TV18 as head of a new business venture.

Narasimhan, who is still serving out his notice at GroupM, takes up his new assignment as of 1 March and will be reporting to TV-18 Media CEO Sai Kumar.

No details were available about the nature of the new venture.