MUMBAI: Jim Perry has been named executive vice president, 360 Brand Sales, Nickelodeon and MTVN Kids and Family Group. This announcement was made by Nickelodeon and MTVN Kids and Family Group president Cyma Zarghami and MTV Networks U.S. ad sales president Hank Close.

In this role, Perry will oversee ad sales for multiple brands across a wide variety of platforms, including Nickelodeon, Noggin, The N, Nicktoons Network, Nick Online, Neopets, the Nickelodeon Magazine Group, and emerging media. Based in New York, Perry will report to Zarghami and Close, informs an official release.

"In his 15 years at Nickelodeon and MTV Networks, Jim has done an amazing job not only generating new partnerships with clients, but also cultivating a unique relationship between Marketing, Programming and other departments at Nickelodeon Networks to provide our partners with the best 360 degree opportunities to reach kids and families," Zarghami said.

"Jim has shown the strategic vision to grow the Nickelodeon services in the kids' market, and has also unlocked the Nickelodeon value proposition for adult advertisers," said Close.

A 15-year veteran at MTV Networks, Perry joined in 1991 as a sales planner in the advertising sales department. In this capacity, he was exposed to all of MTV Networks cable properties -- MTV, VH1 and Nickelodeon. In 1992, he was promoted to account executive at Nickelodeon. In 1999, he was promoted to vice president of Nick New Business and in 2002; he was promoted to Senior Vice President, of Nickelodeon Advertising Sales.