Mumbai: iTV Network has roped in Priyanka Datta as chief business officer. Her previous stint was with Enterr10 Television as the business head of Dangal TV and Enterr10.

Datta comes in with a rich experience of 27 years spanning across various roles in the TV industry. She has spearheaded multiple functions in various verticals across genres/companies in the broadcasting industry, where business planning/reviewing and relationship management have been her areas of expertise. She has worked with media giants such as Zee Network, Network18, Enterr10, HFCL-Nine Broadcasting India, and Sahara India, to name a few.

Datta has successfully led sales of the entertainment business at Zee Network for over 14 years. From being at the helm of Zee TV and Zee Cinema channels, she has also spearheaded regional and English channels.

Datta was behind the successful launch of the Zee Anmol & Zindagi channels. Her vast experience in areas such as sales & marketing, reviewing & selecting content, distribution, etc. fueled a concentrated burst of energy that paid off in a major boost to the brand. At Network18, she has successfully strategised and spearheaded sales of the CNBC Business Network channels and CNN News18.

In her new role, Datta will be responsible for strengthening the revenue for the entire network. She will also be responsible for incubating new ideas, introducing and delivering breakthrough solutions at the iTV network, creating new IPs, and executing sales strategies aimed at driving growth.