NEW DELHI: NewsX, the English news channel from the INX Media’s stable, has gone on air since 9 am this morning. But this is a soft launch as the prime target is now to get connected to as many operators as possible.

Speaking to Indiantelevision.com, NewsX COO Vynsley Fernandes said, “We are on air and we have released both the audio and video line for the operators, and taken off the ‘test signals’ band from the screen to facilitate the tuning of our signals.”

Fernandes added, “The reason we are calling this a soft launch is that we are at the moment not promoting the channel but ensuring that the operators get our signals, both audio and video just right.”

He said also that as and when an area gets seeded through the cable operator the subscribers can see the channel’s entire programming from today.

INX Media founder-CEO Indrani Mukerjea said, “The period from March 2007 to March 2008 has been the most interesting year fro INX Media. We have achieved all that we planned and set out to achieve so far all in a years time from ground zero starting on 1 March, 2007 with one desk and one peon. 2008 is the year for INX and we will do everything to make it the most successful and promising enterprise in the country.”