MUMBAI: Indya.com has announced the launch of the webisodes of its upcoming serial Pyaar Ke Do Naam...Ek Raadha, Ek Shyaam. This webisode offers consumers a sneak preview of the show on the website.

Commenting on this, Ajay Vidyasagar, executive vice president, Marketing and Communications, Star India says, "Star is proud to be at the forefront of adapting to new technologies and pioneering the effective use of new digital media. We see a perceptible increase in acceptance of content on new platforms like Internet. This pioneering effort by launching a webisode on the Internet even before it premieres on television, will help drive lots of viral & word of mouth publicity for the show".

With its move to allow the viewers to download and watch free of cost, the first episode of the soap, even before it hits on air, Indya.com has set a historical record in the television viewing space and from its day of launch on 10 March, it has already registered over 150,000 video downloads, claims an official release.