NEW DELHI: Brand safety has emerged as a serious concern for the advertising industry, especially in the past few months, with content on television and web getting more controversial. From racist, misogynist, to inflammatory communal content, various publishers and broadcasters are facing flak from viewers and advertisers alike. In recent days, we also heard about several advertisers taking their money out of many news channels.
This has sparked a great deal of conversation, within all stakeholders involved, on how a trustworthy environment can be created for the advertisers and ensure them positive brand equity. From content operations to weighing in what other advertisers are present in the realm, everything is garnering a closer look.
To shed light onto the same and discuss the way ahead with leading advertisers and agencies, Indiantelevision.com, in association with BBC World News and BBC.com, will be hosting a webinar titled “Is Your Brand Truly Safe: Decoding The Right Brand Equity With The Power of Trust” on Wednesday, 2 December 2020 at 11:30 am.
The panel will include worthies like: Wavemaker CEO - South Asia Ajay Gupte, Parle Products Pvt Ltd senior category head- marketing Krishnarao S. Buddha, Future Group India CMO - FBB Prachi Mohapatra, BBC Global News MD Rahul Sood, Accenture director - supply chain, network and sales operations Shekhar Tiwari, and Initiative CEO Vaishali Verma. The panel will be moderated by Indiantelevision.com founder, CEO, and editor-in-chief Anil Wanvari.
Register now at https://lnkd.in/eyWJ8Bk
