Mumbai: India TV, a leading Indian news broadcaster, announces the launch of an exclusive 24x7 news stream for the Paris 2024 Olympics for the CTV audience. With this initiative, India TV once again proves its commitment to delivering CTV-first content. And with this India TV provides firsthand coverage of the Olympic Games, following its comprehensive coverage of the ICC Men’s Cricket World Cup 2023 through its connected TV platforms.

This dedicated Olympics 24x7 stream service will deliver nonstop coverage of the 2024 Olympics, from on-ground coverage from Paris, real-time updates, exclusive interviews with athletes and coaches, athlete’s life stories, behind-the-scenes insights, and highlighted moments.

India TV managing director  Ritu Dhawan said, “With our vision of CTV growth, we understand the requirements of demanding audience. Along the same lines, we also understand the importance of the Olympics and its growing popularity among viewers. With this CTV first Olympics stream, we aim to bring the Olympics closer to viewers, allowing them to witness every triumph, every remarkable feat, and every moment of glory as it happens”.

India's participation in the 2024 Paris Olympics is eagerly anticipated, with hopes for strong performances from athletes like Neeraj Chopra in javelin, PV Sindhu in badminton, and Mirabai Chanu in weightlifting. India aims for its best-ever performance with 117 participants, showcasing its growing prowess on the global sporting stage. The launch of "India House" at the Paris 2024 Olympics will celebrate India's talent and progress in the Olympic movement. It will serve as a platform to highlight India's cultural and sporting achievements and support young athletes.