MUMBAI: IBN7 is all set to launch a special initiative called Dilli Ko Saans Lene Do (Let Delhibreathe) aiming on the deteriorating air quality in the city.

The campaign will span from 22 December, 2015 to 15 January, 2016.

In the first phase of the campaign, the channel will have discussions about the need and the impact of the measures proposed by the state government to curb the rising pollution levels in the city. In the second phase, the channel will do a reality check at various locations across the capital, evaluating the impact of the steps taken on air pollution and providing a clear picture to its viewers. 

IBN7 managing editor Sumit Awasthi said, “The air pollution levels in Delhi have spiralled to alarming levels - literally choking the citizens of the capital. As a channel we have always believed in pushing the envelope when it comes to issues that directly impact people and it is this commitment that has spurred us to launch this campaign which we will run for close to a month.”