MUMBAI: Genpact, a global provider of business services and technology solutions, has announced the appointment of Ricky Bindra as the CEO of the recent Genpact- NDTV joint venture, NGEN Media Services, today. 

In his new role, Bindra will be responsible for the growth along with revenue and EBIT targets for NGEN Media Services, according to an official release.

The Genpact- NDTV joint venture will be offering outsourcing solutions to address the huge demand driven by changing customer behavior and the dynamism of the regulatory environment, impacting the media industry today.

The partnership combines Genpact's offshore experience, global delivery capabilities, sales and marketing infrastructure, reputation for operational excellence with NDTV's brand image, domain knowledge and world class media skill sets, according to an official release.

Prior to joining Genpact, he has worked with organizations such as Accenture, Phoenix Global and Wipro Spectramind in leadership roles across operations and business development.