MUMBAI: Bill Sinrich, the former NBC newsman who became CEO of London-based sports producer TWI, died unexpectedly last Friday, 2 February 2007, after a short illness.

He was being treated for depression at the time, according to a statement issued by his widow Nicola Cornwell.
Sinrich, who joined TWI in 1987, is credited as being the man who helped the Indian cricket board break the Doordarshan monopoly on cricket telecast in the country.

Sinrich left the company last February not long after IMG/TWI was acquired by New York private investment firm Forstmann Little & Co. His departure was reportedly due to disagreements with the new owners over the future course the company should take.