MUMBAI: US broadcaster CNN and publication Fortune have announced that its business and finance web site CNNMoney.com has launched a new online video platform.

This will offer users a unique library of streaming video content covering the world of business and finance. The initiative will utilize the high quality video production of CNN, which will co-produce each segment. As part of the launch, a prominent video module with eight featured and newsworthy video segments will be posted on the site’s home page at all times.

The segments produced for the site will derive from key stories from each of the four magazines housed on the site – Fortune, Fortune Small Business, Money and Business 2.0 – as well as stories by the dedicated editorial staff of CNNMoney.com. In addition, business news from CNN’s broadcast networks will be available directly through the newly-launched CNNMoney.com video player.

The Time business and finance network president digital publishing Vivek Shah says, “Video is a vital component of the Web experience. The access and insight of our magazines combined with CNN’s video production capabilities will translate into a Web video experience unlike any in our category.”

The site features nearly 50 video segments which build off of some of the ’ frmagazinesanchise issues including Fortune’s Fastest Growing Companies, Money’s Best Places To Live, Business 2.0’s The Next Disruptors and Fortune Small Business’ Best Bosses 2006. Video coverage also includes some of the magazines’ events and conferences.