MUMBAI: Sahara One Media and Entertainment Ltd's Hindi movie channel Filmy has chosen the occasion of Diwali to unveil its Hollywood dubbed movie block Firangi Filmy.

The property, slotted for Fridays at 8 pm, will debut on 20 October with the Jackie Chan starrer Shanghai Knights.

In order to bring in the Bollywood flavour in its Hollywood properties, Filmy will be renaming the film titles in Hindi. Accordingly, Shanghai Knights will be titled Jackie Chan Ki Sholay.
"Our effort is to present the Hollywood titles we have acquired in very Bollywood style. Hence, we have invested extra efforts in the quality of dubbing, choice of movies and the on-air promotions. We are largely lying on our existing viewers to make this property a big hit," states Filmy Marketing & Content head Shailesh Kapoor.

As per Kapoor, Filmy has acquired 25 Hollywood movies for the initiative in the first phase. "We will be expanding this library once the property establishes its position," he says.

In the Hindi movie channel space, Max and Star Gold telecast Hollywood flicks dubbed in Hindi, where as Zee Cinema is yet to adopt this programming trend.