MUMBAI: The Federal Communications Commission (FCC) in the US will kick off a consumer education campaign today 4 October.

It will aim at highlighting the importance of the transition to digital television.

At a press conference FCC chairman Michael Powell will announce a major initiative headed by the FCC. This will bring all segments of the television industry together to educate the public on the importance of the digital television (DTV) transition and how it will affect them in the coming years. 

 
The press conference will be immediately followed by two panels with television industry senior executives discussing the present and future of digital and high-definition television. The first panel will focus on what high-definition content is available to Americans now, and will be available in the future.

The second panel will focus on how Americans are able to take advantage of this content-whether through broadcast television, cable, satellite, and other services. Representatives from broadcasters like ESPN, Fox, CBS, HBO and Discovery will express their views.