New Delhi: In the intensely competitive regional news genre in Rajasthan, ETV Rajasthan has established itself as a clear and dominant No. 1 channel. According to ETV Rajasthan's interpretation of BARC data, with a market share of 78%*, the channel is clearly the preferred choice for the people of Rajasthan. The year 2017 saw ETV Rajasthan grow by leaps and bound – in fact the channel’s impressions jumped by 410%** in the time period Week 01, 2017 to Week 01, 2018. As per the latest BARC data, the channel’s market share is almost 5 times that of its nearest competition and is 3.6 times that of all other channels combined*.
In the critical evening prime time band, ETV Rajasthan is 5.8 times ahead of the nearest compeition.***
The brand had refreshed its screen look & programming line-up in 2017. The refreshed content and fresh packaging has clearly appealed to the viewers and this is clearly reflecting in the channels’ growing ratings.
Commenting on the channel’s success Rajesh Raina, Group Editor – ETV Network said “ETV Rajasthan’s strength has always been both its unmatched coverage of news from across the state as well as the fact that it has raised issues that have a direct and significant impact on its viewers. It is this that has enabled the channel to build tremendous equity with the people in the state. ”
Avinash Kaul, President- Network18 and MD- A+E Networks/TV18 commenting on the channel’s performance said “The people of Rajasthan have made their choice clear and we are thankful that they have overwhelmingly chosen ETV Rajasthan their channel of choice. We would like to reaffirm our commitment to pursuing the highest quality of journalism. We are confident that our focus on excellence will ensure that ETV Rajasthan will continue to remain the dominant player and a clear leader in the state.”
*Source: BARC India, TG: 15+, Market: Rajasthan, Time Period: Week 01 ’18, 24 hours
**Source: BARC India, TG: 15+, Market: Rajasthan, Time Period: Week 01 ’17 – Week 01 ’18, 24 hours
***Source: BARC | TG: 2+ | Market: Rajasthan | Period: Week 50’17-Week1'18 (1800 - 2300) hours
