Mumbai: Times Network has launched its Hindi business news channel ET Swadesh on Monday.
The channel has unveiled its brand manifesto ‘Badlo Badho Desh Ke Saath’ and a special brand film that captures the brand genesis was released across the network channels and its social media handles.
The launch event was graced by India’s eminent policymakers and India Inc leaders including union minister for housing and urban affairs and minister of petroleum and natural gas Hardeep Singh Puri; union minister of road transport and highways Nitin Gadkari; union cabinet minister for women and child development Smriti Irani; ace investor Rakesh Jhunjhunwala, and Kedia Securities managing director Vijay Kedia among others.
To mark the occasion of the launch, Times Network managing director and chief executive officer MK Anand shared a message with viewers on the brand’s social platforms.
“The sweeping pace of change due to the Covid-19 pandemic in the past one-and-half years, has made it clear that those who do not adapt are bound to fail," he said. “Despite all the challenges, India's economy has shown tremendous growth. The stock market is at a new peak and a record number of demat accounts have been opened. India's performance in the Olympics and Paralympics shows that the winds of change have been strong in the country.”
“More aware than ever people are aware that traditional methods of investing such as savings accounts and gold won’t be able to fulfil their goals with respect to capital creation and fulfilling their dreams. It is in the spirit of this change, we have launched our new Hindi offering, ET Now Swadesh, to contribute to the financial well-being of every citizen of the country," Anand further said.
“We have unwavering faith in the growth story of India and hope to take our ‘Rise with India’ mission to crores of Hindi audience through ET Now Swadesh. With our expertise and the faith of our viewers combined, ET Now Swadesh with its motto 'Badlo Badho Desh Ke Saath' will become instrumental in fomenting a new investment revolution in the country,” he concluded.
