KOLKATA: Amid the ongoing Covid2019 crisis, leading TV network Star India has pledged financial support of Rs 50 crore for relief efforts. The announcement was made through Star India's Twitter handle today.

The proceeds will be utilised to aid India’s battle against Covid and towards the procurement of critical healthcare equipment, including oxygen concentrators, BiPAP, and ventilators along with setting up oxygen plants across hospitals.

This is in addition to the Rs 28 crores that The Walt Disney Company and Star India had contributed towards Covid2019 relief in 2020. In an endeavour to create awareness around Covid appropriate behaviour (CAB), the Star India network has been running an awareness campaign through public service announcements (PSA).

The Walt Disney Company India and Star India president K Madhavan said, "We stand in solidarity with all of India in our fight against Covid2019. The Walt Disney Company and Star India are humbly contributing Rs 50 crore to aid relief efforts. The need of the hour is to provide critical healthcare supplies and equipment to save lives. This is our common fight and our contribution reaffirms our steadfast commitment to India, and builds upon the Rs 28 crores that our company contributed towards Covid2019 relief in 2020."

The media and entertainment giant will also continue supporting relief efforts through its Disney Employee Matching Gifts program, wherein for employee donations to pre-approved charitable organisations, the company will match the amount.