NEW DELHI: The Delhi Cable Operators United Front - a newly created body consisting of MSOs, franchisees, and independents based in the Capital- has decided to black out all channels for an hour daily starting 20 July in protest against the delay in the passing of the CAS amendment.
The Front hopes to send a message across to consumers that vested interests and a weak-kneed government are derailing a regulation which is going to benefit viewers in the long run. It also hopes to take the protest to other metros nationwide.
This is not the first time that such an initiative is being resorted to. On previous occasions, cable operators have got together against pay TV channels when they have hiked subscription fees, only to fracture as a group later.
But this time the cable operators seem a determined lot. That determination should take them afar.