MUMBAI: TCL India, an emerging consumer electronics firm, has launched a range in various categories like LCD, Plasma and CTV.

The company also shared its expansion plans to reach out to its growing consumer-base across India.

TCL India’s Plasma TV category starts with 42" in two models. The LCD range starts from 15", 20", 27", 32" & 40” in five models in different categories. The RPT are available in 2 models 43" & 52" respectively, while the CRT range starts from 14"NF to 29"PF, all put together aggregating to more than 25 models in this segment.

TCL India MD Richie Liu said, “After being the market leader for the CTV category, we have now strategically established a very emphatic entry with LCD & plasma TVs. The overwhelming response that we have received from our distribution channel as well as from our esteemed customers, have reposed our platform of value addition & innovation in the LCD & plasma category. Our objective is to consolidate TCL’s global leadership position, offer a diversified high-quality product range from basic to high-end innovative products, and address all key markets competitively.”

TCL says that it has become the largest manufacturer of television sets in the world with 22 million sets being sold in 2005 alone. TCL adds that its commitment can be gauged by the fact that it has more than 25 models in colour TVs, with the intention of introducing products to fulfill every individual need.

TCL Plasma Display & Latest DDHD (Digital Dynamic High Definition vision engine) contains more than 60 picture – enhancement patents, including CCS, DCDi and film mode which earned TV Oscar (Emmy TV technology awards) three times. The award represents highest honour in TV video technology field, which is widely known in Europe and USA, and its shows the top technical strength and excellent product quality.

TCL India VP- sales and marketing CM Singh says, “We plan to focus on exclusive high-end showrooms, which will be known as TCL Universe in major cities across the country, as a part of our expansion plans. At TCL, it’s our endeavour to create a world-class corporation, aligning the Indian R&D talent & system with TCL’s International R&D system. TCL is geared to meet the need gaps of the consumers from all aspects centered around innovation, technology, price, style & after sales service.” Holdings Pvt. Ltd. added.

As part of its aggressive global expansion plans, TCL entered the Indian market in September 2004. It started with the manufacturing of colour televisions followed by airconditioners, washing machines and small home appliances.