MUMBAI: CNBC-TV18, one of the leading business news channels in the country is launching a new weekly show titled ‘LIFE ETC.’.  The show is an attempt to understand and highlight the mind and driving force behind the young and aspirational entrepreneurs of the startup ecosystem in an interactive, fun and light-hearted manner. Going beyond the intricacies of business and its operations, the show aims to explore the person behind the business and bring to light the concealed story of their passion, struggles, and success. Slated to release on 7th November, the show will be aired every Thursday at 10 pm, on Saturday at 10:30 pm and twice on Sunday at 1 pm and 8:30 pm.

Elevating the personalized quotient, the free-wheeling chat show that will spill some interesting secrets and stories in an ‘Out-of-studio’ format taking place at a location that holds significant relevance to the interviewee’s life. In a special segment, LIFE ETC. will bring special guests (mentors/spouses/parent et al.) from the life of these business icons that have played a significant role in their success story. Standing out from the rest, those at the helm of startups have always endeavored to offer something unique and different

Hosted by Anuradha SenGupta, the show promises an exemplary line-up of mettlesome, and audacious disruptors and leaders of the Indian Startup industry. The first episode will feature Mr. Yashish Dahiya, Co-founder and CEO, PolicyBazaar delving into his professional laurels and a personal milestone in a never-seen-before manner.

Commenting on the launch, Basant Dhawan, CEO - English & Business News Cluster, Network18 said, “We are delighted to launch our show LIFE ETC.; through the show we seek to bring an immersive experience that will enable our audiences to know about the masters of the Indian startup space. The show goes beyond the business and brings to fore the personal-stories chronicling the highs and lows, and the driving factors of the stalwarts from the Indian Startup industry.”

Commenting on this, Anuradha SenGupta of CNBC-TV18 said – “I am hoping ‘LIFE ETC.’ will add another dimension to CNBC-TV18’s extensive and pioneering coverage of the startup sector. The idea is to talk about the business of life and understand the human being who wears the founder’s hat.”