MUMBAI: CNBC Awaaz, the Hindi business news channel, has announced a content tie-up with Bhaskar Group’s Hindi business newspaper, Business Bhaskar.

With Business Bhaskar, which has a presence in 17 cities across five states, the channel will jointly bring out exclusive content on a daily and weekly basis.

With this tie-up, viewers can look forward to daily news and analysis from CNBC Awaaz in Dainik Bhaskar and insightful stories from Business Bhaskar on the channel, claims the two companies.

Says CNBC Awaaz editor-in-chief Sanjay Pugalia, "The partnership will lead to the creation of new synergies, helping both CNBC Awaaz and Business Bhaskar reach a wider audience."

Adds Dainik Bhaskar Group managing editor and Business Bhaskar editor in chief K Yatish Rajawat, "The viewer of CNBC Awaaz is also a reader of Dainik Bhaskar and Business Bhaskar; therefore, it was natural for us to bridge this gap editorially, which is what we have done to add more value to our readers and viewers."