MUMBAI: TiVo Inc., the creator of and a leader in television services for digital video recorders (DVR), and the Internet TV service provider Brightcove has inked a deal, which will enable broadband video published through Brightcove to be distributed directly to TiVo subscriber set top boxes.

Under terms of the agreement, the two companies work together over the coming months to add additional partners for the distribution of their broadband video content to TiVo subscribers.

The partnership will provide a method for almost any publisher of broadband video using Brightcove's Internet TV services to distribute content to TiVo subscribers. It also opens the possibility of monetizing the distribution through advertising, subscription plans, or pay-per-view. Initially, all content will be offered for free to TiVo subscribers and may carry advertising within the content, informs an official release.

TiVo president and CEO Tom Rogers said, "TiVo has revolutionized television viewing and Brightcove is bringing about major changes in consumer viewing of broadband-delivered video."

Rogers adds, "Through this new partnership, the process of delivering Internet based video to TiVo users will be significantly facilitated."

"TiVo has been a powerful factor increasing consumer choice and control over television viewing experiences.TiVo subscribers will gain access to the largest, most powerful content platform ever offered -- the Internet. If it's on Brightcove, you'll be able to watch it on your TV using your TiVo box, " said Brightcove founder and CEO Jeremy Allaire.

Broadband video content from Brightcove will be made available to any TiVo Series2 DVR connected to the Internet. The TiVo subscribers will be able to discover this content directly in the TiVo Central content management area on the TiVo box.