MUMBAI: The search for a pop star albeit a missing one goes online! This is an initiative that BBC is hoping will give its online broadband content a boost. BBC interactive Drama & Entertainment (iD&E) has commissioned Jamie Kane, an interactive mystery for teenagers

The show uses video, mobile and artificial intelligence to immerse its target audience in the world of a missing pop star. The project is scheduled to appear on bbc.co.uk early next year.

The script has been written by author, Matt Beaumont and centres on the mystery disappearance of fictional pop star, Jamie Kane played by stage actor Simon Bailey

The BBC claims that Jamie Kane is more complex than an traditional online game and more interactive than any linear drama. The catch is that only by immersing themselves in the fictional world of Jamie Kane and his fan club will players be able to solve the mystery.

Production is currently underway in London. BBC has looked to exploit the full potential of the web by squirreling away clues on fictional websites and offering artificial intelligence conversations, created by Creative Virtual, specialists in chatbot technology.

Daily updates via email and mobile phone messages, if they choose to sign up for the experience, will help users with the search for their pop idol.

By solving a number of hidden puzzles, commissioned from BIMA-award-winning online games agency, Preloaded, players receive new clues to help them in the search. Each game is designed to test a player's powers of observation, memory and logic.

Jamie Kane combines artificial intelligence to generate messages from other 'fans' on the trail of the pop star, and video footage to create an authentic fan site. Ii will include mock performances and media interviews from the fictional performer, amongst them a Top of the Pops one-to-one with presenter Fearne Cotton.