MUMBAI: BBC News website has launched its first Mobile Photo Contest for South Asia.

Themed My Changing World’, the contest will be open till 31 March 2007, with prizes to be won every week. Details of the contest are available on bbcnews.com/contest.

BBC News Interactive head Steve Herrmann said, “The pictures we receive every day from our audience are changing the way we report the world. This contest is specifically for our South Asian audience. We think this will be a good way to engage with younger audiences across the region, and hope it will be fun to take part in.”

The contest invites mobile photos from people across South Asia, and offers participants a chance to win BBC merchandise every week. This is in addition to prizes such as an iPod Video, Digital Camera, and Worldspace radio at the end of the contest. Every week, the website will feature some of the best and most interesting picture entries.

The BBC News website offers a selection of news, entertainment, business, science, technology, and sport news.

The BBC News website claims to receive over 900 million page impressions every month, and has around 40 million unique users a month.