LONDON: BBC Showcase, the world's largest television programme market hosted by a single broadcaster, will play host to more than 460 of the world's top TV programme buying executives - exceeding last year's record attendance. Now in its 27th year, the event gets underway at the Brighton Centre on 24 February.
 

Over 100 broadcasters from 50 countries including India, Australia, America, Japan, Singapore, Chile, Thailand, Eastern Europe and South Africa are expected to attend. The market is expected to generate sales in the region of 50 million for BBC Worldwide.

BBC Worldwide will unveil more than 700 hours of BBC programming at the market, from across the BBC's drama, entertainment, comedy, factual children's and music slates. This will include -The Lost Prince, Cambridge Spies, Swiss Toni, Walking with Cavemen and Wild Australasia.

Chief Executive BBC Worldwide Rupert Gavin said, "The continued support of our broadcasting partners around the world, especially during the current political and economic climate, demonstrates the pulling power of the BBC brand and the importance the market has in the international TV calendar. I think it is fair to say that no other broadcaster has the diversity and quality of programming that the BBC can provide."