MUMBAI: BBC World Service's Persian entertainment programme Rooze Haftom is the first BBC Persian language programme to be available to audiences via a podcast. The podcast provides listeners with the flexibility to listen to a 15-minute highlight how and when they want to at bbcpersian.com.

Behzad Bolour who presents Rooze Haftom said, "It is fantastic that listeners can stay across our arts and entertainment programme at their own leisure. People are leading busier lives and with diverse media choices it's essential to give them the opportunity to tailor how they listen. This week they are in for a treat because Rooze Haftom will feature Iranian underground music and Iranian death metal!"

BBC World Service New Media's Kelly Shephard said, "New technologies like podcasting provide an exciting way for our audiences to hear our content and we hope that this first-ever trial of a BBC language programme via podcast will allow an even wider international audience to explore our programmes. It will revolutionise the listening experience."

Other programmes available in the BBC podcasting trial are the weekly BBC World Service English language technology programme Go Digital, and all documentaries. They are available at bbcworldservice.com/programmes.