A day of fun and excitement in New York as B4U Television Network vows the crowds at the annual India Independence Day Parade >on Sunday 18th August 2013.

The India Day Parade, celebrating its 33rd anniversary attracted a diverse audience from all around America and is considered the largest Independence Day parade in the world outside India. Madison Avenue was closed for the festivities as decorative floats brought a slice of Indian culture to scores of onlookers.

More than 25,000 people attended the event which was organised by the Federation Of Indian Associations With special guests including Bollywood actress Vidya Balan, and Tamil film star Sarath Kumar, the event celebrated India’s 67th Independence day with exclusive performances, marching bands, a procession of over forty floats and mouth-watering food. The veteran social activist Anna Hazare also marched along with hundreds of his supporters.

B4U kept the crowds entertained with live music and a large float that was seen as one of the most colourful attractions of the event. DJ Ladla on the B4U float played some catchy Bollywood tracks and patriotic songs as the crowds swayed along. The colours of the B4U logo red, white and black adorned the float and were the cynosure of all eyes. B4U branded T-shirts and goodie bags were given away by the B4U team to thousands who lined up through the parade.

As the worldwide pioneer of Bollywood entertainment, B4U certainly lived up to its reputation as it represented Indian cinema and celebrated Bollywood music at this prestigious event in New York City.