MUMBAI: Get addicted and be different! Animax is rolling out Ani-Flix, a new animation movie block on Saturday nights, which will air blockbuster animation films.
The block launches with its first movie on 12 August at 7 pm. Ani-Flix is yet another aspect of the Animax channel refresh, designed to meet the growing appetite for high quality animation in India.
Through this band, Animax will be airing movies that are more youth and young adult focused attracting a different target group. Movies aired on Ani-Flix will showcase filmmaking that has unleashed a new trend in movie making involving spectacular animation sequences.
On 12 August, Ani-Flix will premiere with Cowboy Bebop: Knocking in Heaven's Door. The movie follows the adventures of characters who are living on Mars in the year 2071.
Animax country manager Sunder Aaron said, "Indian youth and young adults are now becoming familiar with and getting addicted to watching top-flight animation on television, a trend that hit the west 10 years ago. With the onset of band programming, Ani-Flix will relay award winning marvels such as Cowboy Bebop, Ghost in the Shell - the inspiration for the Matrix movies, the international blockbuster Akira, the sci-fi thriller Appleseed - a movie so hot that John Woo is producing the sequel - and many more. These movies, especially Appleseed, will not disappoint the eye."
"There is enormous attention to detail, reflections, shading and other small things. Many of the scenes, especially involving the giant city complex, look like art if you froze the frame. Ani-Flixs showcases exceptional movies that have young adult and mature content with edgy animation that should attract our target viewers. Our shift to broadcast only in English also presents these movies the way our viewers want to see them: our various user-groups expressed this preference to us in many ways, including online," he added.
Ani-Flix will air Inu Yahsa: The Castle Beyond the Looking Glass on 19 August.
And, on 14 August, all these movies will be aired back to back on the channel. Inu Yahsa: The Castle Beyond the Looking Glass will be aired at 1 pm, followed by Ghost in the Shell at 3 pm and Cowboy Bebop: Knocking in Heaven's Door at 5 pm.
