MUMBAI: SPE Networks' Japanese anime channel Animax has appointed Supriya Bambawale as marketing manager in India.

In this capacity, Bambawale will oversee the functions of programming, marketing and creative services, as well as conquering new markets to expand the channel's reach.

Animax seeks to adopt mature content combined with edgy animation, essentially recreating its appeal to attract young adult viewers.

Bambawale's experience at DQ Entertainment and Buena Vista Television India provides her knowledge to spearhead the move forward for Animax, identifying programmes and marketing initiatives that will connect and interact with today's youth.