MUMBAI: India’s leading media group, ABP News Network was the most preferred news destination for viewers on counting day for the Maharashtra and Haryana Assembly Elections 2019. Surpassing all competitors, ABP News Network retained their top position with 70 Million gross viewership in a day. (Source: BARC; TG: NCCS 15+; Mkt: HSM; Period: 24th Oct'19 (All Day))
Amongst Hindi news channels, ABP News remained at numero uno position. From minute to minute updates of the elections in Maharashtra and Haryana to political experts drilling down on several policies at ABP News’s election summit, Shikhar Sammelan, ABP News Network made sure that its viewers were well-informed.
The regional channels of ABP News Network - ABP Ananda, ABP Asmita, ABP Majha and ABP Sanjha thoroughly reported and analysed the Maharashtra and Haryana elections, delivering comprehensive facts and insights on various public issues.
In Maharashtra, where the state elections were held, ABP Majha was No.1 news channel during the peak hours on the result day, according to ‘BARC’. ABP Majha also created a landmark of attaining 1, 62,000 concurrent users on its YouTube channel on the day of State Assembly Results.
(Source: BARC; TG-NCCS 15+, Mkt – Mah/Goa, GVMs; Timing – 07:00 AM to 10:00AM on 24th October 2019)
Furthermore, in Uttar Pradesh & Uttarakhand, ABP Ganga topped the charts on 24th October, the result day for state by-polls and Maharashtra & Haryana elections. The channel attained this position in the 10 - 75 lakh urban market comprising of top 11 cities of Uttar Pradesh & Uttarakhand.
(Source: BARC; TG-NCCS 15+, Mkt – UP/UK 10L-75L, 24th October 2019)
With a resounding victory on counting day, all channels of ABP News Network have established themselves as the bastions of solid journalism and the gold standard in their respective genre.
Speaking on this achievement, Mr Avinash Pandey, CEO, ABP News Network said, “It is not just a statistic but it is the faith shown by our viewers that makes us extremely proud.
Our unshakeable commitment towards reliable and unbiased reporting of the elections has ensured us to be the most trustworthy news platform. Our focus on regional penetration has also helped us in achieving this landmark. We at ABP News Network are determined to maintain our position as the best news service.”
Catering to a vast audience the network apprised its viewers with all the latest trends, buzz in the market, live reporting, analysis, special programs, etc. The network prioritized its audience and hence is able to retain number 1 position.
